— Albert Camus
Letter to George and Georgiana Keats (February 14-May 3, 1819).
Service design is the activity of planning and organising people, infrastructure, communication and products in order to deliver a more profitable and satisfying service.
A service design project is a strategic project which uses design techniques like customer research, journey and touch-point mapping, collaborative idea generation and early stage prototyping and testing to deliver services that are built around the real needs of customers. Service design projects tend to simplify complex problems and deliver solutions that are future focused and cost conscious.
— The exact origin of that quote (or something like it) is actually quite heavily disputed. Many people (including the Oxford Dictionary of Quotations) claim it was said first by Alexander Hamilton in 1978, (‘Those who stand for nothing fall for anything’) but in 1947, Peter Marshall, a chaplain, said ‘…because if we don’t stand for something, we shall fall for anything’. Which is clearly an almost identical quote said much earlier. It has also been contributed to Ginger Rogers and Malcolm X used it as a proverb in one of his speeches. /via Yahoo Answers